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Analysing the digital marketing strategy of two companies Essay Example

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Analysing the digital marketing strategy of two companies

The navigation bar helps online customers in viewing the advert materials that are used in the sites. The mode of categorization is also highly helpful in this case. The site categorizes its dashboard into: new arrivals, men’s, women’s, Kids, Release calendar, Brands, collections, and find a store. These options make it easier for a customer to get what they want without having to go through all the items that are available in the store. The find a store option is important in enabling customers to locate physical store closest to them if in any case they wanted to visit the stores in person. The site also avails a “Help” option through which customers can Chat with the company’s customer service or seek more information on factors such as orders or shipping. Once a customer logs in and registers they are accorded an account through which they can see details such as their order status and their wish lists. The sites avails details on other ways through which customers can get more information including: a YouTube account, twitter handle, Facebook page, and an instagram account. The site also gives customers an option of joining the VIP where they can get allot of discounts (Bird 2007, p. A customer who is a member of the VIP can get up to 20% off their purchases. Other advertisement programs used on the site include gift cards and sweepstakes.When a business organization wants to build a successful e-business model, it is important for them to review the debate on physical stores and online stores. Both online and physical stores have their own advantages and disadvantages. It is important for a business to know these advantages and disadvantages so that they can be able to keep loyal online and physical shoppers. Another advantage of physical stores is the fact that the customers have the chance of viewing the actual product before paying for it. This might include touching and feeling properties such as texture. Such experiences cannot be given to online customers (Flores 2014, p. There are no physical boundaries to online buyers because they can always buy from the stores of their choice and the items will be shipped to them. This implies that they do not have to go through the trouble of going to the physical stores (Fenwick &Wertime 2013, p.In both cases it can be seen that the retailers are taking advantage of their online presence by making it possible for customers to make the purchases

Bibliography

Bird, D 2007,Commonsense direct & digital marketing,Kogan Page, London [u.a.].

Chaffey, D & Ellis-Chadwick, F 2012,Digital marketing: strategy, implementation and practice,Pearson, Harlow [etc.].

Fenwick, I &Wertime, K 2013,Digimarketing the essential guide to new media and digital marketing,Wiley, Hoboken, N.J. http://rbdigital.oneclickdigital.com.

Flores, L 2014, How to measure digital marketing: metrics for assessing impact and designing success. http://www.myilibrary.com?id=586337.

Hemann, C 2013,Digital marketing analytics.making sense of consumer data in a digital world,Que, Indianapolis, Indiana.

Mayar, V & Ramsey, G 2011,Digital impact the two secrets to online marketing success. John Wiley & Sons, Hoboken, N.J.http://www.books24x7.com/marc.asp?bookid=43188.

Ryan, D & Jones, C 2012,Understanding digital marketing: marketing strategies for engaging the digital generation,Kogan Page, Philadelphia, PA.

Thomas, B, Housden, M & Thomas, B 2011, Direct and digital marketing in practice, A. & C. Black, London. http://www.contentreserve.com/TitleInfo.asp?ID={68166FFF-2991-42D4-890F-BB9D264982AA}&Format=410.

Thomas, L 2010, Online marketing,McGraw-Hill Professional, Maidenhead.

Wind, Y &Mahajan, V 2001,Digital marketing global strategies from the worlds leading experts, J. Wiley, New York.http://public.eblib.com/choice/publicfullrecord.aspx?p=117489.

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preview essay on Analysing the digital marketing strategy of two companies
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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