Facebook Pixel Code
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Analyse the key marketing issues from one selected peer reviewed 2013 published journal (a choice of six is provided) Essay Example

Show related essays

Analyse the key marketing issues from one selected peer reviewed 2013 published journal (a choice of six is provided)

This is a preview of the 8-page document
Read full text

In this study the mindset metrics of consumers is done ting into consideration of both emerging and mature markets of two different countries where in Brazil is taken as the emerging economy and UK as the matured market (Hawkins. The conceptual study regarding the behaviour and attitudes based on different markets taking certain examples which shows that the brands should look to create a romantic and love affect on the customer so that it helps in creating brand image and brand liking on the consumers mind (Aaker and Joachimsthaler, 2000 pp. The various issues which are been seen that do show that mindset and winning hearts of the consumers do affect a lot in increasing the market share in both the types of market are been seen in the study(Hague and Jackson, 1994, pp.In the process to gain and attract customers depending on their lifestyles, advertisers look to continually push the products in the market with new various creative styles. As a part of the regulative factor is related to the protection of consumers from the poor-quality product is been studied looking into consideration of how the consumers react to the communication used for marketing by various companies for different products (Arnold, 1992, pp.There have been controversies related to the advertisements and the way messages is been produced in the market. Marketing controversies like in 1970s Calvin Klein came up with advertisements which featured Brooke Shields most notorious part of Kiddies-porn which led to lots of controversies. Companies need to look out for few features before starting their marketing campaign in a particular market like how the authorities make different regulations in the country, what type of resources consumers have so that they can access to find the information regarding various defective products and services they want to buy before they make their buying decision and also look out for the quality regulations that are been there in a certain country for a particular product (Belk, 2007, pp. In Brazil which is an emerging market has less protection acts for the customers for the poor quality products than compared to the protection regulations in UK. The UK has a designated government body and office to see the complaints made by the consumers-the office of fair trading; on the other hand Brazil has a consumer protection national system which has a loose connection between the country and the civil society in the country which does

This is a preview of the 8-page document
Open full text


Andaleeb, S. S. and Anwar, S. F. 1996. Factors influencing customer trust in salespersons in a developing country. Journal of International Marketing, 4(1), pp.35-52.

Aaker, D. A. 2004. Brand Portfolio Strategy. New York: Free Press.

Aaker, D.and Joachimsthaler, E. 2000. Brand Leadership. New York: Free Press.

Arnold, D. 1992. The Handbook of Brand Management. London: Century Business.

Belk, R., 2007. Handbook of Qualitative research Methods in Marketing. New York: Edward Elgar Publishing.

Brown, L. 2009. Marketing and Distribution Research. New York: Ronald Press Company.

Bryman, A. and Bell, E. 2003. Business Research Methods. Oxford: Oxford University Press.

Burgemeister, S. 2003. Market analysis. Berlin: GRIN Verlag.

Burrow, J., 2011. Marketing. Stamford: Cengage Learning.

Cheverton, P. 2006. Understanding Brand. London: Kogan Page.

Pauwels,K., Erguncu.S and Yildirim.G., 2011. Winning Hearts, Minds and Sales: How Marketing Communication Enters the Purchase Process in Emerging and Mature Markets. [pdf]. Available at: < http://portal.idc.ac.il/en/main/research/ijrm/documents/forthcoming%20ijrm-d-11-00459_pauwels%20et%20al.pdf>. [Accessed on March 1, 2014].

Jobber, D. 2012. Principles and Practice of Marketing. New York: McGraw-Hill Education.

Keller, K. L. 1998, Strategic Brand Management: Building, Measuring, and Managing Brand Equity. London: Prentice-Hall.

Knapp, E. 2000. The Brand Mindset. New York: McGraw Hill.

Kotler, P. 2001. Marketing Management. London: Prentice Hall.

Kotler, P. and Keller, K. L. 2006. Marketing Management. London: Prentice Hall.

Kotler, P. and Pfoertsch, W. 2006. B2B Brand Management. Berlin: Springer.

Moore, E. 1963. Social Change. Prentice New Jersey: Hall Inc.

Mueller, B., 2011. Dynamics of International Advertising. New York: Peter Lang.

Pride, W. and Ferrell, O. 2011. Marketing. Stamford: Cengage Learning.

Ries, A. and Trout, J.1986. Positioning: The Battle for your Mind. New York: Warner Books.

Rossiter, R. and Percy, L.1987. Advertising and Promotion Management. London: McGraw-Hill.

Stafford, M., and Faber, R., 2005. Advertising, Promotion, New Media. New York: M.E. Sharpe.

Wenderoth, M. 2009. Particularities in the Marketing Mix for Service Operations, Berlin: GRIN Verlag.

Wright, R., 2006. Consumer Behaviour. Stamford: Cengage Learning.

Rudarakanchana, Nat. 2013 PepsiCo (PEP) And Coca-Cola (KO) Expand In Emerging Markets But Struggle In Americas. [online]. Available at: <http://www.ibtimes.com/pepsico-pep-coca-cola-ko-expand-emerging-markets-struggle-americas-1402662>. [Accessed on March 1, 2014].

Larsen, Nynne, 2010. Market Segmentation - A framework for determining the right target customers. [pdf] . Available at: <http://pure.au.dk/portal/files/11462/BA.pdf>. [Accessed on March 1, 2014].

Doole,I and Lowe.R., 2008. International Marketing Strategy analysis, development and implementation. [pdf]. Available at: < http://www.cengagebrain.co.nz/content/doole07630_1844807630_02.01_chapter01.pdf>. [Accessed on March 1, 2014]..

Hague, P. and Jackson, P,. 1994. The Power of Industrial Brands: An Effective Route to Competitive Advantage. London: McGraw-Hill.

Hawkins., 1998. Consumer Behavior, India: Tata McGraw-Hill Education.

Close ✕
Tracy Smith Editor&Proofreader
Expert in: Marketing, Management, Human Resources
Hire an Editor
Matt Hamilton Writer
Expert in: Marketing, Finance & Accounting, Business
Hire a Writer
preview essay on Analyse the key marketing issues from one selected peer reviewed 2013 published journal (a choice of six is provided)
  • Pages: 8 (2000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us