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An outline marketing plan for the next three years for BMW i 3 Essay Example

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An outline marketing plan for the next three years for BMW i 3

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Research states that the demand would be reaching 3.8 million annually by 2020 (McCue, 2013). With a sale of more than 120000 units in 2012, the market is showing positive momentum towards the sales of electronic vehicles (EV). China has recently formulated new fuel efficiency rules, which would make life difficult for petrol engine car importers (International Energy Agency. Society of Motor Manufacturers and Traders figure show a steep rise in the sale of electric cars in Britain. The Britain government has been providing the electric car makers with grants so as to encourage car makers to produce electric cars; this innovative measure has been accredited to the rise recently. The US government has also planned measures and offer grants to encourage development of EV’s market (The Economist, 2014). The following graph gives a forecast of the US electric car sales from 2012 to 2020 by region. The forecast for the west coast region comprising of California, Oregon, Washington, and Hawaii has began in 2012, while for rest of the US, it has begun from 2013 (Vardera and Stamford, 2010).BMW i3 is a hatchback that comes under the plug-in hybrid electric vehicles segment (PHEV) (Detwiler, 2014). According to reports of BMW published in 2008, i3 has components like, Lithium-ion battery, electric engine, active cooling and carbon fibres, in order to render the car carbon emission free and light weight that will satisfy the requirement of target market and environmental sustainability (BMW, 2008). Reports stated that BMW is expecting to sell 500 units in the pre-launch phase, but the ordered unit so far has already crossed 10000 marks. The German automobile giant has set its launch date in the mid-2014, when the expected retail price would be at US$41,350.TESLA Motors, American manufacturer of electronic cars, has tasted resounding success in their business (Porter, 1985). With the Model S outselling its rival, Mercedes’s petrol S-Class by 30%, they are looking good to efficiently compete with the German car manufacturer (Motavalli, 2013). BMW i3 is introduced to compete in this segment (Smith and Brower, 2012). Tesla is a market leader in electric car segment. It is presently eyeing the Chinese market that has formulated new fuel efficiency rules, which might make the importing of petrol engine cars impossible. Tesla is about to launch

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preview essay on An outline marketing plan for the next three years for BMW i 3
  • Pages: 12 (3000 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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