The image of the iPhone, so distinct and emphasized against the black background, catches the audience’s attention. The male hand “touching” the gadget gives a clear statement of superiority and dependability, since males are known for their keenness in gadgets. The black background gives an overall message of exclusivity, of being beyond the ordinary hands’ reach. With “touch technology” as its unique feature among others, the use of the tagline “Touching is believing” has a crisp, honest, direct- to- the- point tone to it that implies “nothing fancy here, just good reliable technology”. Without saying much, the iPhone ad has successfully conveyed to its audience its superiority, its power, its dependability. On the other hand, a very mass-oriented print ad is created for Motorola’s Hello Q. Emphasis is put on a father and daughter, sending a message that it is a technology that is accessible to all families, friends, loved ones, thus implying that it is affordable. The ad is too cramped with graphics and images and texts that nothing is left for the audience to imagine or think about. Its background is very plain, making it a real uninteresting print ad, despite its intent to convey empowerment message. An Evaluation of Apples iPhone and Motorola Ad.
Mac Rumors, http://forums.macrumors.com/showthread.php?t=329074
Best of Print Ads, http://dilipsworld.rediffiland.com/blogs/2007/08/01/BEST-OF-PRINT.html
Hertz: Motorola, http://adsoftheworld.com/media/print/hertz_motorola
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