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An essay discussing the threats and opportunities of social media marketing in the framework of contemporary advertising strategy Essay Example

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An essay discussing the threats and opportunities of social media marketing in the framework of contemporary advertising strategy

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Within the framework of the social media avenues, it is always pertinent to discern the basis of success within the making up of such advertising strategies and plans which would eventually give the intended mileage to the brands and campaigns that are run on these platforms. The social media trends and changes are happening so quickly that it is very difficult to follow up what exactly is taking place within the relevant ranks. This calls for an understanding of how properly the advertising strategies are devised, planned and later on implemented within the related settings (Sigala, 2011). What is most significant here is an understanding that much sanity can prevail within these discussions if everyone knows his role well and then goes about aligning and delegating people for their respective chores and tasks. After all, it must be remembered here that the social media marketing elements are always given the go ahead when the brands and campaigns within the aegis of organizations understand their use and believe in its effectiveness and efficiency without any issues that will ultimately come to the reckoning.An opportunity that can be discussed here is of these social media platforms working to best affects for the sake of the consumers and users alike. These people want to be updated about the latest products, services and trends that belong to their own age where they spend most of their time, i. the social media avenues. It excites the young audiences as they want to connect with it and thus know about the different worldly affairs (Nolan, 2011). It just is a very significant part of who they are and what they want to seek from life. Psychological entities have proven that the social media enterprises and platforms excite the teenagers more than the mature adults because the latter can only make use of the interaction mechanisms which come to the fore through these platforms while the teenagers and young adults do enjoy the intricate details which are linked up with these social media avenues and platforms, and thus spend most of their time discussing the pertinent angles and perspectives which have been drawn up (Weston, 2011). How this makes them feel different is how well they represent their own selves within the changing landscape of the social media and how proper their interaction mechanisms are within the related

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Works Cited

Hugl, Ulrike. Reviewing persons value of privacy of online social networking. Internet Research, 21(4), 2011

Love, Brad. Profits and perspectives: advertising, social marketing, and public health. Journal of Social Marketing, 1(3), 2011

Matic, Julie. Mapping and leveraging influencers in social media to shape corporate brand perceptions. Corporate Communications: An International Journal, 16(3), 2011

Nolan, Sara. A look at current trends and data. Strategic HR Review, 10(2), 2011

Pallas, Josef. Providing, promoting and co-opting: Corporate media work in a mediatized society. Journal of Communication Management, 15(2), 2007

Romero, Nuria. ROI. Measuring the social media return on investment in a library. The Bottom Line: Managing Library Finances, 24(2), 2011

Roth, Geoffrey. Teaching Social Media Skills to Journalism Students. Cutting-edge Technologies in Higher Education, 3, 2011

Shepherd, Clive. Does social media have a place in workplace learning? Strategic Direction, 27(2), 2011

Sigala, Marianna. Connecting with Consumers: Marketing for New Marketplace Realities. Journal of Consumer Marketing, 28(6), 2011

Tian, Robert. International Communications Strategy: Development in Cross-cultural Communications, PR and Social Media. Journal of Consumer Marketing, 28(3), 2011

Weeks, Warren. Media analysis: what is it worth? Journal of Business Strategy, 32(1), 2011

Weston, M. Social networks? Legal problems? Strategic Direction, 27(2), 2011

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preview essay on An essay discussing the threats and opportunities of social media marketing in the framework of contemporary advertising strategy
  • Pages: 10 (2500 words)
  • Document Type: Essay
  • Subject: Marketing
  • Level: Undergraduate
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