This is mainly due to its ability to cater for the vehicle needs of all the people whether they are low income earners or the high income earners. Its ability to offer a wide variety of motor vehicles also places it at a better position to capture a wide market base in the world. It is acknowledged that the Alfuttaim motors makes affordable vehicle brands for the low income earners so as to provide them with a rudimentary means of transport (Nayak & Josh, 2012). It also makes luxurious cars, for example the Lexus, for its clientele who want sophistication and class. The business people are equally provided for as there is adequate manufacture of trucks for business purposes.The product concept of Alfuttaim Motors is to offer the most long-lasting and dependable cars which feature the paramount safety expertise (Alfuttaim Motors LLC, 2015). All this is geared towards a safer society. The other product concept is the capturing of a wide market base globally. This is the reasoning behind the wide variety of vehicles that it produces. Through this product concept has seen the Alfuttaim Motors undertake initiatives individually as well as in collaboration with the government of the UAE and other stakeholders in order to achieve the underlying concept.One such initiative is the campaign against counterfeit practices in the motor industry. This has been done through training programs and seminars for customs officials so as to enable them to discern between the genuine and counterfeit parts of car that are sold in the world. This strategy’s objective is to ensure that the cars sold as well as their spare parts are safe for the intended users. This is in line with its product concept of manufacturing cars characterized by the highest standards of safety expertise.The other initiative that has stemmed from its product concept is the organization of programs for off-road safety. This is aimed at increasing the awareness of the users of the vehicles on how to safely drive on dessert terrains as well as on off-roads. There are also other training programs that are taken by other people such as the police that do not necessarily concern the cars themselves. The trainings would be directed to even the road users so as to increase the safety measures in the society as regards the use of motor vehicles.In order to cater for the needs of its customers as well as to shield itself from external competition, the Alfuttaim
Alfuttaim Motors Company LLC, (2015). About Alfuttaim Motors. Retrieved from http://www.Alfuttaimmotors.ae/about.html
Blitterswijk, M.V. & Karadzhov, R. (2009). Financial and Strategic Analysis of Ford Motor Company and Tata Motors. Retrieved from http://studenttheses.cbs.dk/bitstream/handle/10417/708/miel_van_blitterswijk_og_rosen_karadzhov.pdf?sequence=1
Nayak, S. & Josh, H.G. (2012). A study of the benefits and challenges of workplace diversity at Alfuttaim Motors, Dubai, UAE. World Academy of Informatics and Management Sciences, Volume 1, issue 4.
Please type your essay title, choose your document type, enter your email and we send you essay samples