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A 3000 Portfolio Assignment Essay Example

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A 3000 Portfolio Assignment

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The multinational corporation produces its vehicles under five lines or brands. These are the Scion line, the Ran brand, Lexus and Hino brand. This study will focus on the Scion brand of vehicles in analysing the Leagile system of supply chain management. Toyota produces the Scion brand of vehicles for the North American market, and the production started in 2002 with the first Scion models going on sale in California in 2003.The scion expanded its market to Canada in 2010 (O’Rourke, 2014, p. The following is an image of the current headquarters of the company in Toyota, Japan.Toyota uses the Hybrid model (Leagile) in the production of its Scion brand of vehicles. The base model of Scion line of cars has its production happening in Japan. However, there is the addition of many other options for customers either at operation points in Los Angeles California in the Port of Long Beach or the dealer depending on a customer’s specific preference (Nettsträter, Geißen, Witthaut, Ebel and Schoneboom, 2015, p. The lean methodology comes about where the production of the base model of the cars happens in Japan whereas the lean method is showcased by an additional inclusion of customer preferences. The following is a link to volume 27 of a 2006 issue of the Journal of Business Logistics which describes in detail (page 6) how Toyota Company uses the leagile method of supply chain management in its productionThe article reveals how Toyota uses the leagile system. Toyota caters for the Scion segment of the market by focusing on market promotion strategies that avoid the mainstream media. Instead, the company chooses to sponsor charity events, concerts and other sports events and enthusiast clubs. Such a marketing strategy focus on individuality when one is selecting and owning a car. Toyota owns a website dedicated to giving customers an opportunity to indicate their own preferences (Panayides and Song, 2015, p. The site involves a feature for customizing the vehicle basing on the vehicle’s colour, interior and exterior styling, and the colour of the vehicle, among others. The production of the base vehicles takes place in a lean manner in Japan and shipping to the United States then takes place. The customization of the cars (according to customer preferences) then happens at the dealer locations. More substantive

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preview essay on A 3000 Portfolio Assignment
  • Pages: 11 (2750 words)
  • Document Type: Essay
  • Subject: Management
  • Level: Undergraduate
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