The Spanish may also overwhelm the Chinese person as Chinese tend to be more softly spoken and less verbal. Another important element of culture is time concept, which has the potential to differ greatly between cultures and cause problems when co-ordinating meetings and planning schedules. Here there exists the potential for the Chinese and the English person to conflict in that the former is less prompt for meetings, and often has no fixed start or end time whereas the English person desires a more specified form of time management. This also applies to the Spanish who may stand alone in his lack of planning, relaxed perception of time and lack of willingness to restrict his day to particularly planned schedules and meeting times. The space concept of culture can cause problems in that the Finnish, English and Chinese may conflict with the Spanish concept of space. The Mediterranean culture of the Spanish places little importance on private space, and may even adopt constant forms of physical contact in order to communicate and express himself. This may cause discomfort, particularly for the Finnish culture which is likely to see physical contact between mere business associates as inappropriate and even offensive. For example, the Finnish method of greeting is a simple handshake with a smile, as is the English method. The Spanish is more likely to shake hands, yet place a hand on the back of the person he greets, or even kiss the cheek of the person he greets. The two methods are rather different and have the potential to cause issues in the business arena. Perception as a facet of culture also has the potential to be an issue, in that it could represents which each culture defines as important and non-important.Perhaps the largest potential of raising issues is the language and non-verbal communication of each culture. Of course, different languages are a major problem, though more importantly, even if all 4 cultures share for example a sound knowledge of English, non-verbal communication may differ greatly between them. The Spanish culture is extremely non-verbal; it employs the use of hand gestures and tones which could be misunderstood as aggressive or dramatic by the other cultures. The Chinese tend to disagree in a non verbal manner, as they generally have problems saying no. The British culture is extremely direct, and such a direct manner of
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