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Culture Dissertation

Destination Branding Through Culture and Heritage Tourism
While searching for effective strategies to boost up the cultural and heritage destination image of a country –in this paper, Bulgaria has been taken as a case study, the researcher had to face with several questions. In a fairly saturated tourism market of Europe, it was quite a glaring challenge to identify the prospecting and promising features of a destination brand of Bulgaria for cultural and heritage tourism.
Pages: 11 (2750 words), Dissertation
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