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Marketing Coursework

Marketing Environment and Demography of Cambridge
Reportedly, Cambridge is a non-metropolitan district of UK that is located within the county of Cambridge-shire. The city is surrounded by many small towns and rural areas, especially toward the southern side. Politically the city is governed by the city council which consists of 28 Liberal Democrat councillors.
Pages: 31 (7750 words), Coursework
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International Marketing: AT&T Inc
However, it would then invest to expand its activities to other major cities of Brazil.AT&T’s expansion is indispensable for several reasons. Firstly, the recession has hit the economy of the United States like a nightmare. Secondly, AT&T can smell that its local market is getting closer and closer towards the point of saturation (Organisation for Economic Co-operation and Development, pp. Thirdly, multinational firms are mostly better at absorbing the shocks of any financial crisis since
Pages: 9 (2250 words), Coursework
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The Influence of Media Presentations of Menstruation
In many communities, the process was used as one of the reasons why women subjected to male unfair dominance, something that kept women from achieving as much as they would have wished to achieve in their lives. Today, finding women’s products displayed openly on shelves in different stores is not that much of a big deal as it was a few decades ago
Pages: 6 (1500 words), Coursework
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Competitive Advantage Rises Company in Rivals' Ranking
Considering the factors responsible to the advantages Davidson, (1977) identified that the organization could gain the competitive advantage by means of providing the added value to the product, knowledge, providing information to the customers and lost cost to the products not compromising the value.
Pages: 18 (4500 words), Coursework
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Taking a new product to market
This product will be a one-time buy as the chargers are purchased once and the consumers want to be ensured that they are highly durable along with proper functional capabilities.Every product is developed with the aim of meeting the requirements of a particular target market. For this small phone charger, the target market will comprise of both males and females, young students and professionals who are always in a rush and people looking for quick rechargeable solutions for their phones. The
Pages: 8 (2000 words), Coursework
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Marketing Growth Management and Strategic Planning at Healthcare
Being said and done is for the expansion and growth of the healthcare industry, which needs product and market development and diversification in order to compete on a much higher level than in the past. The analysis creates an understanding that brings out the concept that; as the industry grows, so does the need for the healthcare marketer to grow with it. This is in order for the marketer and healthcare industry to fully maximise their potential and value their position in the current and
Pages: 4 (1000 words), Coursework
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Offering Services at the Healthcare Marketplace Sector
This will improve chances of producing a product that fits in the value ranks within the mind of the customers. Taking the example of healthcare insurance firms, coming up with varied age bracket policies is likely to gain market towards the increasing demand for healthcare across the world.Philip Kotlers Segment-by-Segment Invasion can be defined as a means of identifying future market segment by determining which products should be offered and to whom these products would appeal to and how to
Pages: 8 (2000 words), Coursework
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Profiler: learning skills and weaknesses
And punctuation and the ability to get my own ideas onto paper using the right words, to do this, I carefully take time to think of what I am about to write and thereafter making sure that I do not flout any grammar and punctuation rules regardless of how minor the rule might appear to be.My reading of professional and academic texts skills are relatively good as a result of my having had to constantly read large volumes of both these forms of texts so as to be able to post good grades in my
Pages: 5 (1250 words), Coursework
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Offensive Marketing Strategy for Scarlet Hospital
This implies that its services are cheaper than the cost of the same services in facilities found in the city. By concentrating of such fundamental marketing features, the hospital will increase its market share despite the threat presented by the development of the new highway.SWOT analysis provides the marketers with internal and external factors that affect the profitability of a business. By observing and manipulating the factors, the markets easily influences the operations of the business
Pages: 4 (1000 words), Coursework
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N/a
There is a huge scope for such an environment friendly green vehicles. As the new product is run by battery, it causes very negligible environmental problems. There is no poisonous smoke would come out of the products. Global conventional fuel sources are getting exhausted day by day. This juncture of time people are looking for a substitute sources for energy. This product can be a very good alternative for human being. The target market of these products would be those countries where
Pages: 7 (1750 words), Coursework
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Singapore Airlines Case Study
The goals of front-stage can be defined as usability, flexibility, uniqueness transparency, responsiveness and enjoyment. The backstage goals are robustness, standardisation, abilioty to reuse or recycle, efficient production and scalability. Lastly, performance is the amalgamation of all above mentioned factors and is the final result of the interaction process (Baron, Harris and Hilton, 2009; Baker, Holland and Kaufman-Scarborough, 2007).The service actor or the service employee is a very
Pages: 12 (3000 words), Coursework
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Marketing Plan
The designed pricing system will accommodate middle income and wealthy individuals. Jade products range from the pocket friendly to the expensive perfume brands. The products are divided into sections with different pricing, and every person who gets into Jade perfumes will certainly come out happy. Fourth, Jade has a strong professional team that will serve the customers to their satisfaction with a dedication of achieving the leading perfume store in the locale (Mcdonald 2011).In addition,
Pages: 12 (3000 words), Coursework
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Make a market analysis on the online sport gambling sector for a new product in russia and Uk
Even though a considerably well applied general search campaign facilitates brand search, it also is a factor of brand inheritance and extensive offline marketing operations (Psmcguin, 2012).Regulation of online sports betting and gambling in Russia lags against some of its neighbouring countries. Although betting is still considered illegal in the country, legislations are currently being prepared in order to legalize online sports betting activity. Online sport betting is restricted to zones
Pages: 6 (1500 words), Coursework
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Segmentation and Target Market
Consumers are attracted to technologies that enable them to retain the features they had before.It is evident that the organization considers demographic factors as it develops its products. Firstly, products such as the iPhone have so many features that make it suitable for people of all ages from children to adults. Children can play the games that are available in its App store. Teenagers can listen to a lot of music from the iTunes store. In addition, the iPhone has email and a suite of
Pages: 5 (1250 words), Coursework
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Final Marketing
This in turn ensures performance growth for the organization in the long run (Kotler & Keller, 2012).While developing a new product, an organization must evaluate various risks associated with its development. The design of the product has to be thoroughly monitored. Risk has to be then identified and analyzed. If the product faces complexities in its development process, strategies have to be designed to mitigate risks. There are generic risks & product specific risks associated with the
Pages: 8 (2000 words), Coursework
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Increase in Container Vessels
This research tells that the capacity of container vessels has been increasing over time to accommodate more cargo and at the same time enable the investors to be able to enjoy the economies of scale of huge vessels. The trend is viable and will continue however it will be subjected to some limiting factors that will ensure the steady rise to come eventually to a halt.
Pages: 11 (2750 words), Coursework
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Your Marketing Plan
The agricultural segment has also experienced this influence of technology on the business and production process. New tractors, logistics systems such as RFID and database management processes such as ERPs are being used to streamline the functional departments of the business. Fresh&Fit can initially consider the production equipments and the tools for the management of the business information.Legal: The legal factors influencing business process mainly will focus on the intellectual
Pages: 5 (1250 words), Coursework
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Introduction to marketing
Environment is made up of forces and actors outside marketing who affect the ability of marketing management to develop successful relationship with its consumers (Kotler 2009, p. Marketing environment is divided into two parts; micro and macro environment.Customers- customer markets include international markets, government market, business market, consumer markets, and reseller market. A customer can be a household or an organization purchasing goods and services for their own use or for
Pages: 6 (1500 words), Coursework
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University of Strathclyde Marketing Strategy
The results could be based on the graduate and job placement or faculty achievements. Specific tactics used for marketing include the development of print and web collateral that contain adequate information on the programs of interest and their points of difference. Such technics enhance the University’s web presence and result in the development of more compelling pages that highlight the quality of the academic programs offered by the institution. The marketing tools also used include a
Pages: 8 (2000 words), Coursework
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Strategic Brand Management
Since it is a new energy drink brand therefore the logo that will be used for this brand will apply the colours that will stimulate and generate a sense of excitement and it will mainly focus and target the young generation since the energy drink mainly fits the youth category (Chernatony, McDonald and Wallace, 2011).Branding and designing of logo plays an important role since it is used for influencing the customer and generating a stimulus (Kapferer, 2013). Therefore in order to focus and
Pages: 10 (2500 words), Coursework
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