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Marketing Coursework

E-CRM Platform Design
As competition in online retail sector increase due to promising prospects and little start-up capital, the need for effective and functional e-CRM platforms and tools is important for stakeholders keen to build long-term growth strategy in the sector. Stakeholders in online retailing have to effectively serve the huge promising market base and it is from this, electronic CRM constitute an area companies in the sector need to invest heavily. In this sphere, there is need for stakeholders to
Pages: 4 (1000 words), Coursework
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Case analysis of Blogging at BzzAgent
In lieu of this, BzzAgent acts as such type of consulting agency that completely assists their clients in creating word-of-mouth selling operations. For instance, for chicken sausage producers and a publisher of mass appeal books, the agents of BzzAgent help these clients to get an idea about these products and ultimately raise their market success (Schiffman & Kanuk, 2007).In relation to word-of-mouth companies, the concept of street teams is regarded as a variation of the strategy from
Pages: 8 (2000 words), Coursework
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Competition in Energy Drinks, Soft Drinks
The demand for carbonated drinks however witnessed a sharp decline in the past few years owing to growing health consciousness among consumers. This consumer trend created the demand for alternative beverage products such as energy drinks, sports drinks and vitamin enhanced drinks. The sale of alternative beverages differs from carbonated beverages in its ability to tap the growing percentage of health conscious population. However, the sales of carbonated beverages remain high owing to its
Pages: 4 (1000 words), Coursework
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Marketing essential
The total expenditure under this head was $17,738 million in 2012, up from $17, 422 million in 2011. Coca-Cola registered consolidated net income of $ 9,086 million in 2012 indicating that any increase in expenses is offset by a bigger increase in revenue. The total assets of the company as of December 31, 2012 stood at a mammoth $ 86,174 million. It can thus safely be said that the financials of Coca-Cola, in no way, can act as a stumbling block in any of the investment or new business venture
Pages: 12 (3000 words), Coursework
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Profiler: learning skills and weaknesses
And punctuation and the ability to get my own ideas onto paper using the right words, to do this, I carefully take time to think of what I am about to write and thereafter making sure that I do not flout any grammar and punctuation rules regardless of how minor the rule might appear to be.My reading of professional and academic texts skills are relatively good as a result of my having had to constantly read large volumes of both these forms of texts so as to be able to post good grades in my
Pages: 5 (1250 words), Coursework
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Analyse the external marketing environment &consumer buyer behaviour
In this case, consumers could decide that they do not want to pay a significantly high price for the particular product (West et al.2010), b) in regard to the global economic environment: the increase of turbulences in global markets or the possible appearance of a strong financial crisis at international level could make Chinese consumers less willing to pay for products of high technology, such as the iPhone 6. In fact, in the above case, their priorities in regard to the goods purchased
Pages: 10 (2500 words), Coursework
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Events Operations Management
As far as nationality is concerned, they can be of any cultural and national background. There are no hard and fast rules for that.The number of audience in an open live concert of the famous band “Coldplay” in Hyde Park is projected to be 1000, but there is contingency planning involved to some extent. There would be some extra 50 to 100 tickets available on the venue, apart from selling tickets on the centre location as well as online. The reason of including ticket selling on online
Pages: 11 (2750 words), Coursework
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Red Bull Marketing Plan
The organization generally targets people of young generation who are aged between 15 and 30. Moreover, the management of the organization generally targets athletes, energetic people and other sports people. Kids, college goers and young adults are the major target audiences of Red Bull.Positioning of a product is an important aspect for an organization. It is highly important for an organization to position its product according to the nature of the product and target market (Lamb, Hair and
Pages: 8 (2000 words), Coursework
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Develop a country/market Analysis document for a product of your choice to sell in an emerging economy where the company is not present
The relevant investment is estimated to $5 million and it is expected to be paid back quite soon (The Financial Express 2014, par. It should be noted that the current size of luxury retail sector in India is not characterized by high profits but the prospects for future growth are significant, since the number of people buying luxury products in India tends to be continuously increased (The Financial Express 2014, par. Richemont has chosen the ‘single brand sector of India’ (Kumar and
Pages: 14 (3500 words), Coursework
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Prepare a marketing plan for a company of Coca-cola for the next one and three years . The plan should include the following sections :SWOT and competitor analysis (meets learing outcomes 1 and 2) A new product or service idea for the company (Meets lear
As of March 31, 2014, the firm had reported a gross profit of $30. The operating profits are $ 21. Majority of the revenue that is approximated to be 82.2 % and it usually comes from the sales of cans and bottles. Most people prefer canned and bottled drinks due to their ease for use. Due to its vast coverage, the firm has a large number of employees that is relative to the same market cap companies, with a consumer base of 18 million (Bell, 2012, p. As of December 2013, the firm had 130,600
Pages: 7 (1750 words), Coursework
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Questions in marketing
It is the job of the managers to decide the best approach to utilizing their raw materials and human resources in a way that makes them efficient and not exploited. One of the most important factors for the environmental analysis is the study of the laws and political systems of the country it operates in. Globalization has made it imperative for firms to outsource many of its function, spanning the dynamics of this factor to even the countries it outsources its components or processes from.
Pages: 6 (1500 words), Coursework
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Creativity Coursework2
Its aim to provide innovative and unique products to the customers on a consistent basis and thereby increase the profit margin for the stakeholders through sustainable market growth (Nissan, 2014). Correspondingly, it can be asserted that NPD has strong influence on the mission of the organisation, wherein its effectiveness is almost entirely depended on its product strategies.Segment: Market segmentation plays a crucial role in ensuring successful implementation of the NPD process, as it
Pages: 12 (3000 words), Coursework
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Google AdWords Pre-Campaign
The other competitors for the organization include 7search. The system of the organization requires a minimum deposit of $25 (Todd 4). The other competitor for the Adword includes Infolinks. Infolinks supports utilization of text advertising. Other competitors of the Adwords industry include Kontrxtua, DNTX.com, Adlandmark, sponsored tweets and ADmonster. The Adword market is growing and it will not be long before competitors increase. Most of the Adword competition will focus on social media,
Pages: 5 (1250 words), Coursework
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Buyer behaviour :The consumer decision making process as it relates to buying a new car
The sub-cultural factor is also considered as one of the most important factors, which have substantial influence on the buying behaviour of the customer. The customer is identified to be sharing same values depending on similar types of experiences is another key influence of customer buying behaviour. The sub cultural factor influences the male consumer’s behaviour for purchasing a new car on the basis of influence from the family and society. The cultural trend and the social class are
Pages: 8 (2000 words), Coursework
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Marketing Concultancy
The company is described as being in the business of providing both portable devices and computing devices for mobile communication and personal computing, together with the digital content, platform and apps that go with the hardware. Apart from the iPhone and the iPad, the company is also the maker of the Mac and the Apple TV platforms, together with software such as iOS and OS X, and iCloud. Content is aggregated via iTunes and the App Store. With a market capitalization of $ 661.67 billion,
Pages: 5 (1250 words), Coursework
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Analysis Ford UK
The main aim or objective of the societal marketing is positioning the product or the service offered. Positioning can be defined as the creativity or the strategy that is adopted for designing the offerings of the company and occupying an image in order to occupy a place in the mind of the target consumers and market (Boone and Kurtz, 2011)Ford is considered as one of the first automotive companies of America and even today Ford successfully manufactures trucks, buses and other automotive
Pages: 8 (2000 words), Coursework
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Maxxium have approached you as a consultant inviting you to re-establish After Shock as the alternative challenging shot to other high ABV brands with a message that is distinctive and relevant to your chosen target consumers
Therefore, the brand still has great potential if convenient changes are made to the marketing mix. The reason is that the target population does not still change. However, the brand should concentrate on the persons that were the main consumers in the time of the introduction into the market. In detail, the target consumers in the 1990’s aged between 18 to 30 are now most likely to be in their prime 40s. In view of the changing age, there is a need to brand the product afresh in a way that
Pages: 8 (2000 words), Coursework
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Answer the questions on the ppt and according to the bullet points
For instance, Apple has been known to produce some of the best smartphones in the world, people who have had an experience with Apple would always want to spend whenever a new product is launched. In some cases, companies produce targeted products such as toys and even computer games. In such cases, parents are forced to spend because their children have requested or they just want their children to have a good experience.In the field of marketing, a brand is analogous to a company logo. 
Pages: 10 (2500 words), Coursework
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Critical Review of the following Academic Journal Article
Veronika Papyrina presents the theoretical arguments for the illustration of why people choose to conform of seek distinctiveness when making consumption decisions based on the influence of other group members.The journal states that there are two equally strong and fundamental motives that people to conform or to be distinct from their peers –the desire to have a sense of belonging by looking like others and the yearning of uniqueness. The author allures to the Optimal Distinctiveness Theory
Pages: 10 (2500 words), Coursework
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Investigate a company's CSR or critically discuss a statement
Activities that they perform in the extreme climatic zones are generally devastating and petrifying to the local communities, societies and wild life species. However, BP pledges to complete their task with safer techniques and operations (BP plc, 2015c).The total estimated production and consumption of BP products accounts for more than 1 % of global carbon emission. The company supported this fact in 1996 and asserted to take action (Vogel, 2006). A land marking branding strategy that BP took
Pages: 11 (2750 words), Coursework
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