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Marketing Book Report/Review

The Laptop Industry in China

The legal climate of China is found to act in a hospitable manner helping in the import of laptops from foreign countries. The value-added tax is quite low for different electronic gadgets imported from foreign nations. Only a special licensing fee is charged when transporting laptops from one place to another (Southwestern Medical Centre, 2010).

Pages: 4 (1000 words), Book Report/Review
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The Acquisition of Cognos Has Been an Important Strategic Decision for IBM
IBM, the acquisition of Cognos was decided in order to support a specific organizational initiative, the ‘Information on Demand strategy’ (IBM 2008). The above strategy focuses on the improvement of the firm’s performance in regard to ‘information integration, content and data management’ (IBM 2008). The acquisition of Cognos would considered as the most appropriate strategy for supporting the above organizational activities and promoting the increase of the firm’s share at least
Pages: 2 (500 words), Book Report/Review
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Marketing Strategies of Cowgirl Chocolates
The companies can target other established restaurants and can also consider exclusive store operation. However, threats are also there for substitute products. Beverage sector and fast food sector are the biggest threats of the industry. Cowgirl chocolate is a chocolate manufacturing and marketing company. It was established in the year1997.
Pages: 5 (1250 words), Book Report/Review
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Analyses of Two Marketing Articles
5) availability of skilled labor force, 6) overall taxation rate, 7) proximity to target markets, 8) complexity of reporting, 9) country infrastructure, 10) government support for MNCs, 11) ease of establishing business, 12) auditing requirements, 13) ease of daily life, 14) political risk.Similarly, 12 of these 14 points are intrinsically linked to items that policy makers and government action can directly affect. In this way, national mapping helps policy makers involved determine what
Pages: 3 (750 words), Book Report/Review
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Marketing Strategy for Nashville Predators
The economic performance of the home city will influence the ticket prices, the number of tickets sold and the amount of corporate sponsorship. For example, (Duncan 3) noted Nashville has a robust economy and the average income per family was $49,804, which was higher than the national median income per family.
Pages: 5 (1250 words), Book Report/Review
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Marketing Plan for Blue Sky Clothing
The organization is currently depending upon the retailers situated in California, the Northwest, Northern New England, and few states in the southern region (Goodwin, 2009, p. Moreover, the organization is concentrating to do corporate social responsibility by doing some contribution to conservation programs.
Pages: 8 (2000 words), Book Report/Review
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Corporate Valuation, Capital Structure and Dividend Policy.
During September 2012 the company was successfully able to launch I phone 5 which was the latest version of I phone. In addition to this the company was able to start with I phone accessories, third party compatible accessories which are available through the Company’s online and also retail stores from third parties.I pad which is another product of Apple is a multipurpose mobile device which is used for browsing the web along with sending and reading emails. It also helps in viewing photos,
Pages: 11 (2750 words), Book Report/Review
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Analysis of Nikes Air Max Shoes
Some factors that apply in this case are:Lifestyle: In terms of Nike Air Max, the consumer psychology is the need to stay comfortable and enjoy the experience, be it in sports or any other field. Therefore for Nike, it is critical that it targets the customer need of satisfaction and comfort during their experience to excel in any aspect of life.Personality: As discussed, Nike Air Max is a brand for people young at heart and full of spirit, therefore it aims at creating such image by
Pages: 3 (750 words), Book Report/Review
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Influence of the Micro Environmental Factors on McDonalds Organization
The marketing environment can be divided into macro and microenvironment. The macro-environmental factor affects the company activities directly and the microenvironmental factor affects the company activities indirectly. Microenvironment factors and forces comprise suppliers, distributors, competitors etc. 
Pages: 12 (3000 words), Book Report/Review
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Marketing Planning Report
It is basically a flavored substitute for lemon water. Other major brands in the portfolio include Ceil, Fize, Burn, Honest Tea, Vitamin Water, Smart water, Simple Orange etc.Looking at the changing consumer needs, the company can opt for new product development process. As discussed earlier, consumers are increasingly shifting towards products which are considered as healthy. In order to get a deeper insight on this changing trend, the company can opt for strategic marketing research. This
Pages: 10 (2500 words), Book Report/Review
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IMC Strategy and Plan
Be provided with free cupcakes for a limited time period to motivate them to place orders frequently to taste the delicious cupcakes offered by Cupcake Central.With a limited budget, the media would be used carefully. Meanwhile, effectiveness of each campaign initiated will be frequently monitored for the evaluation of campaign’s success along with the level of goal accomplishment.Marketing has moved beyond the traditional approach to more interactive, consumer driven and social marketing
Pages: 16 (4000 words), Book Report/Review
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Great Importance of Advertising in Business
It is clear that advertising has gained a place in the 21st century. This has prompted advertising to concentrate on effectiveness. However, there are factors and concepts that influence effective advertising. These factors include socio-cultural factors, competition, legal factors, symbolism, uniqueness, and the target customers.
Pages: 8 (2000 words), Book Report/Review
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Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart
Wal-Mart has adopted the latest techniques to reach out to its audience. While online advertising has established itself over the years, the social media have not been far behind. Social networking sites have been used to target customers from all strata of society. These have also been used as Public Relations (PR) tools to stay ahead of the race.
Pages: 10 (2500 words), Book Report/Review
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Yes You Can! How to be a success no matter who you are or where you're from by Bill Townsend
It was claimed by the social activists that if at all the mothers started to use infant formula and then in the later stage they would not be able to change their purchase decision in future (Boyd 283-293).Mothers often could not completely afford to purchase the expensive infant formula in many situations. Under such circumstances the mothers provided diluted formula to the babies and hence carved the way for future malnutrition.The company tried to sustain its brand image in the market
Pages: 4 (1000 words), Book Report/Review
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Cod homework assignment 2014
Probably this was brought about by the fact that many suppliers were competing in for buyers in the cod fish market. Besides the lack of restrictions in the fishing industry gave way for huge quantities of cod to be harvested as the chase for profits and returns intensified with more and more suppliers entering the free market. This factor eventually brought down prices which previously had seemed lucrative with the effect that a number of former significant suppliers opted to leave the trade
Pages: 5 (1250 words), Book Report/Review
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Residential field trips:adding value to marketing education and student experiece
The experience was geared towards making the students have better skills that would ensure that they are able to confront real-life scenarios in the field. Among some of the skills that the program focused on entrenching to the students, include effective decision-making, communication, interpersonal skills, and negotiation skills. In addition, it was an opportunity for the students to develop personal initiatives that would help steer their profession to greatness. The fieldtrip also was to
Pages: 14 (3500 words), Book Report/Review
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Marketing report for Qizini Group B.V
Top quality products and a leadership team that travels the world to identify new inspirations and innovations that can improve the taste and quality of its existing and future products (Qizini 2014). Founded in 1997, Qizini has managed to capture the interest and attention of Dutch consumers giving the business considerable market share in the sandwich industry.Qizini is considering market entry in the United Kingdom, a country in which Qizini maintains no brand recognition and where consumers
Pages: 16 (4000 words), Book Report/Review
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Capstone Business Case Report
Since appropriate measures were not taken by management before-hand it affected employee base. Though the earthquake took place far away from Tokyo but its impact was significant. The buildings at Tokyo shook to almost three times. This clearly highlights that the company is investing in other factors to compete effectively but no such measures are taken towards their employees. There were employees who had to stay back overnight due to lack of transport facilities. It was not a normal work
Pages: 8 (2000 words), Book Report/Review
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Business Case Study
Major issue is the firm is investing on others factors of the organization but it is not undertaking any effective measures in providing employee benefits and facilities. 2After the earthquake the employees had to stay back in the office whole night for lack of transport facilities. For the lack of information those employees did not have any idea about the outside environment. Even within the office the working environment was not normal. The organization should incorporate effective and
Pages: 8 (2000 words), Book Report/Review
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Production and operation managment
The first role as a director of operations when making sandwiches at home is managing of the resources. An operation manager will lead the role of managing the raw materials and the personnel. This will involve overseeing of inventory, with purchasing and supplies being the central job, with human resource tasks being hiring and overseeing their tasks and planning of staff development. The second role will include the logistics management, whereby the operations manager will ensure that all
Pages: 9 (2250 words), Book Report/Review
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