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Marketing Assignment

IKEA Nature of Business
The IKEA Group co-operates with a wide range of corporate partners and organizations. Its long-term sustainability direction is to have an overall positive impact on people as well as the environment in which it operates. It is committed to offering a high-quality product and environment-friendly services. 
Pages: 10 (2500 words), Assignment
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Counterfeit Products
Counterfeit products should display the trademark of any other legal entity without its permission. The World Intellectual Property Organization defined counterfeiting of products as products “intended to appear to be so similar to the original as to be passed off as genuine items”.
Pages: 11 (2750 words), Assignment
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IBM Flourishes in India
Speaking about the strength of ‘IBM’ as a buyer we will find that their position in the personal computer markets has been deteriorated. Since the question of buyers’ strength is directly correlated to the supplier’s strength then we need to analyze how both the buyers and the suppliers are faring in market. 
Pages: 10 (2500 words), Assignment
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High-Tech Limited Company Evaluation
The company has efficient production and logistics techniques in manufacturing. The company uses sophisticated barcode technologies in its inbound and outbound logistics. The company has a research and development budget of 8900 mln pounds. The company intends to spend a higher amount on research and development.
Pages: 8 (2000 words), Assignment
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Marketing Plan of Unified Basketball Association
The researcher states that Unified Basketball Association (UBA) is a non-profit and tax-exempt organization. It plans to cater to people ranging from working adults to young school children. UBA will provide these people a chance at a healthy lifestyle, beautiful memories and basketball expertise while blessing them with a sense of belonging.
Pages: 13 (3250 words), Assignment
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Article Analysis of Creating a Logistics Strategy by Martin Murray
Furthermore, also according to Murray, these four distinct levels can be defined in the quote from the article as follows: Structural: The logistics strategy should examine the structural issues of the logistics organization, such as the optimum number of warehouses or what products should be produced at a specific manufacturing  
Pages: 4 (1000 words), Assignment
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SWOT Analysis for Mobile Industry

The area in discussion is Western Europe where leadership in the industry means a strategic leadership globally. The strengths pertaining to this area are:

Language and cultural diversity. Leadership in technology in mobiles, smart cards, protocol verifications. Penetration of mobile phones to the maximum extent. The commitment of the regulator. Single currency. Basic skills level widespread
Pages: 9 (2250 words), Assignment
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Supply Chain Strategies of the Fashion Industry
This research tells that usually, every Fashion Chain or company employees a team of designers who are responsible for spotting the current trends in the fashion industry as per consumer demands. Also, the store managers offer valuable consumer feedback to the design team. This information communication on design, outlook and consumer demand is done with the help of wireless information systems.
Pages: 13 (3250 words), Assignment
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Marketing Communication
There are various modes of communications that can be used to reach customer to inform them about the company or its brands. Utilizing these various types of communication channels in an effective way is a critical stage in integrated communication approach. Belch and Belch (2007) emphasized that marketers have to find right combination of communication tools and to define their roles in a way that how they can be used in order to apply integrated marketing communication approach in a business
Pages: 6 (1500 words), Assignment
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UK Food Retail Market
For the retailers of UK, the area of growth value for the stores is expected to remain slow, as there is a lot of competition on price pressures and the presence of other successful retailers in the market. This has forced the retailers to apply various strategies of differentiation so that they can have a larger share of the market
Pages: 8 (2000 words), Assignment
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Marketing - World of Global Retailers
The reports which suggest that global retailers are involved in wrong practices stands as a true one because there is reason enough to believe such a premise. The discussions on corporate social responsibility also discuss the finer aspects of being ethically clean and then understanding how the organizations could manifest themselves.  
Pages: 9 (2250 words), Assignment
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Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create unified.
Pages: 9 (2250 words), Assignment
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Tango: Company Profile and Brand Communication Strategy
Tango is an emerging soft drink brand from the Britvic Plc, a well known British manufacturer of soft drinks. Tango has become a fast moving consumer product because it has recently gained considerable brand image and brand reputation among its customers. Tango was first introduced by Corona Soft Drink in 1950s, and has been developed with additional fruit flavours.
Pages: 9 (2250 words), Assignment
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Marketportfolio and the Efficient Theory
Not all the investors will be using the same assumptions and the same model to calculate the price of the share which makes the actual price different from the price we have calculated. Thus a different price implies a different PE ratio. Not all the investors will be using the same assumptions and the same model to calculate the price of the share.
Pages: 8 (2000 words), Assignment
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Benchmarking Exercise...
This metric measure considers account reimbursement and investment dissimilarities of the plan to trace the flow of profits (Cork, 2007, p.A single approach to trace efficiency in the IT/IS help desks of this organization during the construction phase is to measure the bodily lines of code generated every hour. Nevertheless, there are clauses to this, as defined beneath in the contrast sector. The accomplishment of this measure could come about through the gathering of information manually,
Pages: 16 (4000 words), Assignment
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Demand and supply
Thus, as incomes increases, people are able to purchase more. This occurs when the commodity is a normal good (Harpreet). On the contrary, if the demand for a given commodity decreases when income increases, such a commodity is referred to as an inferior good.Another factor which influences demand is price of other relater goods. These refer to both substitutes and complements. Substitutes are goods which can be used as alternatives whereas complements are goods which are used in conjunction
Pages: 5 (1250 words), Assignment
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Paradise Kitchen - Executive Summary
Paradise kitchens have a special focus on market product. To have an edge in the market, there will be improvement in brand and flavors, expansion to metropolitan areas, food service, and new product. The target market will include those household with high income. Paradise kitchens will continue to offer unique taste and convenience, maintain taste trend and packaging will be convenient to the end consumer. Paradise kitchen want to integrate both convenience and taste of the product. Unique
Pages: 3 (750 words), Assignment
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Kellogg's
Different communication concepts are identifying and understanding the target market, differentiating the products, developing key messages and finally selecting the appropriate communication channel (Richards, 2012). Communication can be done through various methods such as inter personal communication, verbal communication, non verbal communication which is further divided into group, interpersonal and mass communication. Marketing communication strategies forms an integral part of the
Pages: 4 (1000 words), Assignment
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International and Strategic Marketing
ABC as a company should establish an e-commerce site so as to ensure success for the organization. The importance of e-commerce to such an organization is to ensure accuracy in the delivery of the services offered by the organization. With an e-commerce website, the company will be in a position to ensure that all the transaction procedures made are clear. With the e-commerce website, ABC as a company can normally ensure purchasing is made clear and easy. This strategy can also ensure success
Pages: 7 (1750 words), Assignment
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Money, Banking, and Financial Market
The major cause of the financial crisis was increased uncertainties. Many people speculated that their investments will have greater yields in the future, and this was not the case. They incurred losses and this reduced their wealth. Also, the government of the United States had a lot of money and wanted to create self-employment for its citizens.  
Pages: 10 (2500 words), Assignment
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