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Marketing Assignment

E-Marketing/Online Marketing Assignment
Currently, Book Bunker does not have any website. It is important for the bookstore to have one. But the book store should give significant importance and focus towards the suitable features of the website. Suitable features of the website will certainly improve online and in-store sales of Book Bunker.
Pages: 8 (2000 words), Assignment
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Michels Patisserie: Guide to a Business Entry in China
Market Research is an important aspect of exporting, as you have no particular knowledge of the market. Depending on your market strategy, you will need to know the legal requirements for an entry to a foreign market. It is important that an exporter should know the import duties, freights and costs to help you determine cost structure of the product.
Pages: 17 (4250 words), Assignment
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International Economics
The fact remains that in today’s modern world no economy can exist as an island state forever or lock its doors to the international trade. As a result, we see that God or nature has given some nations an absolute or comparative advantage over others when it comes to the production of some commodity.
Pages: 20 (5000 words), Assignment
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The Benefits of Cycling - Marketing Opportunity for Powerbike in Thailand
This is especially a major concern when deciding on entry to the urban Bangkok market characterised by wealthy personalities who can afford big and classy motorcycles. However, bicycles have carved a niche for itself as there are tourists and families who still consider it ideal for daily or leisurely movements within the city.
Pages: 12 (3000 words), Assignment
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Plan for Evaluating the Marketing Program for Employees
The implementation is recorded in my strategic plan in progress documents, using the indicators of the marketing training programs.In the evaluation step, I will evaluate the implementation of the plan and my program activities. I can develop questions and gather data to notify the yearly work plan for the following year.
Pages: 14 (3500 words), Assignment
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Marketing Analysis of Coca-Cola Company
The biggest competitors of the company are PepsiCo, Kraft Foods as well as Unilever. Furthermore, the changing taste can also be pose threat to the company. Most of the health advocates in present days tend to suggest people on declining the consumption of high fructose corn syrup which is a form of sugar contained by Coca-Cola products
Pages: 10 (2500 words), Assignment
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Customer Relationship in B2B Market in Brazil
Are granted access to Pfizer’s technology systems, allowing them to track their own invoice movements and also submit orders through Pfizer’s e-business website (Pfizer 2013). This not only adds convenience but sets the foundation for the vital trust required. According to Starnes, Truhon and McCarthy (2010) trust is only established over time and building this relationship is a cyclical process of reciprocal acts
Pages: 8 (2000 words), Assignment
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Integrated Marketing Communication and the Berry Powerful Smoothie Company
Integrated Marketing Communication (IMC) is an approach which aims at achieving the marketing campaign objectives, by the use of well-coordinated promotional methods, which are intended to emphasize the brand’s core message. IMC approach also helps companies to reduce the overall promotional cost.  
Pages: 6 (1500 words), Assignment
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Marketing Communication Campaigns
The paper tells that social media advertising is an important tool in Microsoft’s marketing mix. This has helped the company become the biggest brands in the global scene through the attention-grabbing campaigns on the online market. The company’s campaigns take real life stories account and bring them to life with highly creative and unique advertising solutions.
Pages: 5 (1250 words), Assignment
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International Publicity: Current Ethical Dilemmas
It would also give me a chance to understand the customer psyche and to document my role within the growth and development levels of the business of which I am a vital part of. I say this because I have been interested in the role of a sales professional for a long period of time now.
Pages: 5 (1250 words), Assignment
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Masters Home Improvement Stores in Australia
This paper illustrates that the macro environmental factors comprise of the broader societal factors that have an impact on the organizational performance. These factors comprise of demographic, cultural, economic, technological, natural, social and political. As per the analysis of the external environment of the organization, all of the factors have a certain impact on the performance of the organization.
Pages: 9 (2250 words), Assignment
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Importance of Segmentation
This paper illustrates that a company needs a strong customer support if it needs being profitable for a long-term period. If the customers are loyal then it means that they are satisfied with the company and their products.  Moreover, this strong and loyal customer base is only probable if the customer is satisfied and wants to remain attached to or we can say loyal to the same organization.
Pages: 11 (2750 words), Assignment
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Exit Strategy and Its Goals
This paper illustrates that the goals might include; reaping maximum profits from the exit, to establish a larger company that will deal with more types of product, to merge with a multinational company to enjoy the economies of large scale and to align the four major components for exit, which are plan, stage, drive and achieve, for maximum benefit.
Pages: 6 (1500 words), Assignment
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Opportunities and Challenges of International Marketers
The company had selected the joint venture method for lowering the political risks associated and gaining core competencies within the dynamic furniture industry. Moreover, according to the Chinese regulations during IKEA’s entry, a foreign organization could enter only through a venture business with any native Chinese company
Pages: 8 (2000 words), Assignment
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Analysis of Business Capstone Video
  However, the company has to now modify business operations in the next phase of the project which would require it to negotiate the terms of the contract.  This negotiation is done because the company is now going out on site for deploying services.  This service would be provided for an organization which deals with oil and gas. 
Pages: 8 (2000 words), Assignment
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Cereal Aisle Analysis
There was less of information search or peer group influence since he was indeed a brand loyal customer. I observed that customer C was doing more of impulse buying. This customer went to all cereals aisle and purchased most well known brands irrespective of its price. There was no systematic process followed by customer C and he was more inclined towards information search. 
Pages: 4 (1000 words), Assignment
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Samsung Electronics and the Struggle for Leadership
The company has a management structure that supports diversity. It has a diversity vision where it hopes to create the future by fostering a diverse culture, which allows the company to attract the top talent in the world. It encourages its employees to work hard and smart and builds trust among them.
Pages: 8 (2000 words), Assignment
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Global Marketing in Albania
According to the research findings, it can, therefore, be said that Albania was previously a closed economy. But, the country has recently transitioned to a more modernized open-market economy. It has been successfully managing the challenges of a global financial crisis in 2008-2008, despite the fact that the impacts of a global financial crisis have out some pressures on Albanian economy.
Pages: 6 (1500 words), Assignment
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Marketing Strategy by Mercedes-Benz
It is evidently clear from the discussion that the Eurozone crisis which affected the European states towards the end of 2009 has left the economy of Germany in a stagnant state. Since 2000, its GDP growth ranks 13th among the 18 Eurozone countries. The productivity growth of Germany has been averaged only to 0.9 % per year in the last decade.
Pages: 19 (4750 words), Assignment
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Understanding of Modern Consumer Trends
Consumers are keen to learn more about sustainability and consumption. Obviously, that is why there also have been created so many non-profitable and other third-party sources providing information about different products and brands. There have emerged many charitable online platforms and the platforms for trading of second-hand goods.
Pages: 4 (1000 words), Assignment
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