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Marketing Article

Literature Review on the role of IMC in building and maintaining brand equity
This paper will strive to delve on the finer aspects of the strategic component of IMC; taking into account the cultural and learning requirements of positioning brands, and how they can build a competitive edge through brand equity (Luxton, 2005).Achieving Brand Resonance is the dream of all business organisations. It is at this pinnacle that the leader looks down at competition. This is no mean achievement, and even far more difficult to hold on to. Roger Federer is the Brand Resonance of
Pages: 10 (2500 words), Article
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Marketing Strategies on Innocent Smoothies
(Innocent, 2008c, 2008 f) In line with this matter, Innocent Drinks started by selling only 3 different receipes in 1999 and ended up with 30 different recipes in 2007. (Innocent, 2008b) Basically, it is necessary for Innocent Drinks to introduce new flavours regularly in order to maintain and capture a bigger share in the local market even before the company reaches the maturity stage. (Kotler, 2000: 303 - 313)position its different product lines in the local market includes: (1) packaging;
Pages: 16 (4000 words), Article
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Market Targeting and Positioning of Tesco Plc
According to the research findings, it can, therefore, be said that Tesco positioned itself in the market as a leader ready to serve a wide spectrum of customers who are attracted by low prices and high profile customers with premium products and prices. It opened different types of outlets specializing in servicing the two segments of markets.
Pages: 14 (3500 words), Article
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Negative and Positive Social Effects of Brand Equity
Creating a brand for a company is more than just a method of selling a product.  A brand is an identity with whom consumers will form a relationship. Branding is so much more than just advertising.  Branding will make a mark in the cultural consciousness of the public by creating a sentimental association with a concept. 
Pages: 25 (6250 words), Article
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Marketing Research Buyers and Their Budgets
According to Kotler (1980, 708), “marketing is an evolving discipline that must develop new answers as new problems arise”. Recession and the preceding developments lead to changing consumer life style, characterized by more sensible or austere consumption. Firms could re-assess their strategies to recognize a marketing opportunity to serve the needs of the growing segment of sensible consumers.The strengths in Sullivan’s arguments are derived from citing contemporary examples of known
Pages: 3 (750 words), Article
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The Effect of Internet on Price Competition for Branded Products
Has given consumers the freedom of being able to bid exactly the amount that they attribute with a particular product, giving them the “control” over determining prices.Even if brands price their products high, they may not be able to get that from consumers and will eventually have to compromise since consumers may easily switch to other brands. Moreover, immediate response of price changes is seen from competitors on these online auction sites, thus enhancing the competition
Pages: 3 (750 words), Article
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GAP Model of Service Marketing and Infosys Technologies
The international client base of the concern also desires to gain the services of customer service representatives hired from foreign nations. Infosys technologies take up strategic initiatives in setting up offshore call center units which has a lot of distinct advantages.
Pages: 12 (3000 words), Article
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Business in India
In a price sensitive market like India, correct pricing strategy for a product becomes very important. At present, if you look at the price of the products available at Next, you will assume that the pricing strategy they use is value-based pricing. Because they prices are considerably more that the cost price.
Pages: 6 (1500 words), Article
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2012 Chrysler 200, Dodge Journey, Dodge Avenger See Prices Drop
Moreover, through this article, competitors of Chrysler also get a market signal regarding the motives and intensions of Chrysler for beating its rivals (Porter, 1998, p.The automobile company has turned into a global industry where players from different industries are trying to in capture the prevailing market opportunities. The competition in automobile industry has been constantly changing with time. In the regard, thee major aspects are market structure, innovation and economic development
Pages: 4 (1000 words), Article
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The Role of the Celebrity Endorsement in Attracting Men Consumers in the Fashion Sector
According to the research findings, it can, therefore, be said that celebrity endorsement has been used for advertising the fashion products for several decades because these endorsements have proved a strong and effective tool for the transfer of meaning and magnitude to the product or brand.
Pages: 12 (3000 words), Article
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Unilever's and Nestle's International Marketing Strategies
Selection of a right place where the consumer wants to be is crucial for the success of any organization. Capturing the consumer and making it easy for him/her to purchase the product is the main objective of an effective distribution or place strategy (Webster, 1995). Unilever and Nestle ensures that all its products are available at every corner of world. Nestle has catered for the market of Gujarat effectively by providing its products in every corner. Nestle uses all the three levels of
Pages: 2 (500 words), Article
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Marketing article: product presentation for an electronic device
In this way, it can help in establishing secure access to a machine (e. computer) or an environment (e. conference hall) and can alert when arbitrary intrusions are detected. Moreover, it comes with a flash memory card slot, a laptop lock compatible slot, and a highly developed power module. This power module has a rechargeable battery along with a charging unit. Charging is done via a USB interface. Further, A USB cord and a USB compatible AC/DC power adapter are included with the device.The
Pages: 5 (1250 words), Article
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M2a1 OB part A
James depicts that managers should also ensure equity among the employees as a way of motivating them. Equity is attained when the ratio of a worker’s output over inputs is the same with that of other employees (James, 2010).Studies undertaken by Adams (1965) indicate that for managers to effectively motivate their employees, it is paramount to first understand their goals. This is based on the fact that the goals of the employees vary. Through the provision of hygiene factors that include
Pages: 4 (1000 words), Article
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Identify 2 trends in each category: beauty, fashion and commerce, and find a link to future trend predictions in each area. Look for macro trends that connect the categories: beauty, fashion and commerce. They can be connected or mutually exclusive.
Technology is another trend that characterizes the beauty industries. The devices being used in the beauty industry are more complex. Additionally, there increased use of communication technologies in advertisements. Moreover, development in computer technology has changed the market. Aspects such as online sales of beauty products have become a common phenomenon. Advancement in technology in the beauty industry has led to change in packaging of products with minimal ingredients being used in
Pages: 4 (1000 words), Article
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Article for "publication" about marketing
Internet marketing was introduced many decades ago but has not receives full appreciation until the recent years. Those who first used it did not fully utilize the unique characteristics it has and hence it has gained popularity at a slow rate.The Internet is composed of numerous marketing features that organizations require to fully explore in order to enjoy the unlimited benefits. The marketing features in the internet should be incorporated in the marketing strategies of an organization so
Pages: 10 (2500 words), Article
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103 exam question
By understanding and responding to what customers rely want, it is very easy for the company to attain a competitive advantage and enjoy a lead in the market.Market segmentation is the ability of a company to identify, select and subdivide its customers according to urgency and suitability of the product (Kotler & Armstrong, 2013).The major variables used in segmentation are demographic, geographic, behavioral and psychographic. The said variables form the measurable consumer characteristics
Pages: 8 (2000 words), Article
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Charity Marketing Analysis: NSPCC
Marketing orientation of non-profit sector is coordinated in a systematic fashion. It is all about setting organizational goals, accomplishing set objectives and communicating message to specific group of interests. In this study social marketing strategy of a charitable organization will be highlighted. The study will be centred towards a charitable organization known as NSPCC. Marketing plan of NSPCC is incorporated in this study in order to reflect upon non-profit marketing.Social marketing
Pages: 12 (3000 words), Article
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Critical Evaluation of the Journal
This study was based on literature review and to be able to find out how previous researchers looked at the issue of the 4Ps and how it applies to the various domains of marketing, he had to classify the various academic works into the various marketing domains and then review what these authors in each of these domains were talking about the 4Ps. Unfortunately, as he has identified in the paper, it is hard to demarcate the various academic literature into any of the considered domains of
Pages: 12 (3000 words), Article
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The product development process
For instance, the desire for a slimmer device has not changed. Internal memory is another issue that Apple considers. One of the most important features that Apple considerers is the IOS used in the device. The choice of the IOS enables the product to support features that give it a competitive advantage over its competitors. Whereas it is a common practice for companies to design their new products to conform to the budgetary allocations in the manufacturing and the financial departments,
Pages: 6 (1500 words), Article
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Brand transgressions
The most normally held opinion is that transgressions are fundamentally harmful as they precipitate a string of negative implications that lurk the relationship principal. In the core, the transgression shows disconfirming fact of the partner’s intentions to act according to the conditions of the relationship convention and hence disclosures weaknesses, worries, and qualms that change and demoralize partner quality insights.There are various examples of brand transgressions that can be
Pages: 4 (1000 words), Article
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