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Journalism & Communication Annotated Bibliography

Brands: The Logos of the Global Economy
The business is no more production driven, but market driven. Companies own more brands and less staff to manage them. Outsourcing creates a new type of workforce that is less paid and global branding is directly responsible for the situation of poor employment opportunities.As the Professor of Sociology at Goldsmiths College, University of London, Lury is eminently suited to write on the subject. Though her strong point is the subject of feminist theory, that expertise provides her the edge to
Pages: 4 (1000 words), Annotated Bibliography
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