Facebook Pixel Code
x
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
  • Home
  • Integrated Marketing Communications

Integrated Marketing Communications Essay Examples

Integrated marketing communications (IMC)
This paper will evaluate the concept of as applied in the field of marketing with a specific focus on the impact of interactive marketing communications and the emerging role of digital media and digital technology; additionally, this essay will also outline some of the key arguments against the IMC perspective while drawing conclusions on the discussions.Integrated ... Tags: Integrated Marketing Communications, Marketing, Digital Media
Pages: 11 (2750 words), Essay
Preview Essay
Integrated Marketing Communications (IMC)
Other issues influencing children related to high usage of social media are sleep deprivation and internet addiction (Karahanna, Agarwal & Angst, 2006). A new phenomenon has been proposed by researchers, which is known as ‘Facebook Depression.’ It is a condition seen to develop in teens and preteens who are spending immense amount of time on numerous ... Tags: Integrated Marketing Communications, Digital Media
Pages: 8 (2000 words), Essay
Preview Essay
Integrated Marketing Communications Strategy
Planning is essentially a critical stage in implementing any strategy. In order to plan the IMC, predict the potential and estimate the costs and profits, Zamda motors has to review the marketing objectives, recognize the prevailing marketing situations through both internal and external situation analysis. For this purpose, Zamda needs to carry out ... Tags: Integrated Marketing Communications
Pages: 5 (1250 words), Research Paper
Preview Essay
Integrated Marketing Communications
The aim of this method is to give viewers crucial and unique information about the company. This method is chosen because it will help customers be able to differentiate the services provided by the company as compared to those of the competitors (Pride, 2006). To be more effective these television commercials need to be placed during commercial breaks ... Tags: Integrated Marketing Communications, Universitys Online
Pages: 12 (3000 words), Essay
Preview Essay
Integrated Marketing Communications Practice
It is evidently clear from the discussion that Ford Motors has produced a number of different vehicles models which satisfies their needs. They range from sports cars for rallies to trucks that are used as transit. This makes their main objectives be; to touch and create a larger market for their products. They have applied pull and push technique, ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
INTEGRATED MARKETING COMMUNICATIONS
This provides a sense of ease for the marketing manager and there is less ‘wastage’ at the end of the day when it comes to accumulating revenues and targeting the right mix of people within the already demarcated segments within the said market.The choosing of an advertising agency is a tricky proposition but one that demands a lot of hindsight and ... Tags: Integrated Marketing Communications, MC Escher
Pages: 6 (1500 words), Essay
Preview Essay
Integrated marketing communications
According to Tom Duncan (2002), integrated marketing communication can be stated as “a process for managing the customer relationships that drive brand value. More specifically, it is a cross-functioned process for creativity and nourishing profitable relationships with customers and other stakeholders by strategically controlling or influencing all ... Tags: Integrated Marketing Communications, Jeff Bezos
Pages: 10 (2500 words), Essay
Preview Essay
Postmodernism and Integrated Marketing Communications
According to the research findings, it can, therefore, be said that postmodernism has significantly influenced the way marketers should perform their job in the twenty-first century. With the trade liberalization reforms and globalization, an increasing number of companies have gained access to the global market. With the increased flow of information ... Tags: Integrated Marketing Communications, Postmodernism, Crucible John Proctor
Pages: 12 (3000 words), Research Paper
Preview Essay
Integrated Marketing Communications
A charity organisation because it creates a good understanding of the way things happened in the society in the past and the impact this has on retelling the nation’s history. To do all this, BCT requires a huge budget to assist in airing their messages across the society for them to come and admire the work done to restore their history to almost the ... Tags: Integrated Marketing Communications, Brothers Karamazov
Pages: 13 (3250 words), Essay
Preview Essay
Integrated Marketing Communications
As the global suppliers, the markets become more and more complex where the organizations need to identify the specific customer groups, which is to be focused upon to maximize both efficiency and effectiveness. It is of utmost importance that a firm use its segmentation and targeting process to drive the positioning strategy so that there is a cohesive ... Tags: Integrated Marketing Communications
Pages: 14 (3500 words), Essay
Preview Essay
Integrated Marketing Communications Assessment: SPONSORSHIP
This form of IMC tool is much beyond the concept of banner placements. In this study various aspects of sponsorship shall be studied and its impact will be analyzed on marketing practitioners. The major aim of sponsorship is to set a more unique mode of advertising. Sponsorships mainly encompasses fixed ad placements, content sections related to co-branding, ... Tags: Integrated Marketing Communications
Pages: 12 (3000 words), Literature review
Preview Essay
Integrated marketing communications (IMC)
Closing is the last stage in the process of personal selling. The pros of personal selling outdo the cons. Making personal sales to a customer encourages the customer to buy the product more easily. All the relevant information concerning the product is presented to the customer before the actual sale. It encourages bulk sale of the product to the customer ... Tags: Integrated Marketing Communications, Marge Piercy
Pages: 5 (1250 words), Essay
Preview Essay
Integrated Marketing Communications
Traditionally, firms executed their marketing mix elements in isolation and managed them separately with different budgets, different views of the market and different goals and objectives. These companies failed in presenting and communicating a consistent image of the company and its products to the targeted markets. Concept of integrated marketing ... Tags: Integrated Marketing Communications
Pages: 10 (2500 words), Essay
Preview Essay
Integrated Marketing Communications Options
In 1980s Woolworths developed a new marketing strategy “Fresh Food People”, the main purpose of which is to supply the high quality organic fresh food.  Since that time Woolworths has partnered with a number of local farmers and growers to deliver fresh food into its supermarkets and stores. Today 12% of all fruit and vegetables are ... Tags: Integrated Marketing Communications
Pages: 11 (2750 words), Term Paper
Preview Essay
Integrated marketing communications
As has been discussed before the target audience is comprised of both the primary target as well as the secondary audience. The primary audience has been in the form of people who run businesses and have their outlets in the form of department stores, retail houses, garages, poultry farms while the secondary audience is comprised of domestic buyers ... Tags: Integrated Marketing Communications
Pages: 4 (1000 words), Essay
Preview Essay
Evolution of Integrated Marketing Communications
What are the advantages of your choice? Be as specific as possible.Marketing database would be a more efficient choice as it would be diverse and dense. The marketing database is created taking segmentation into consideration and it is more useful in terms of reach. Marketing database would hold complete information of the users and could also enable ... Tags: Integrated Marketing Communications, Evolution
Pages: 6 (1000 words), Essay
Preview Essay
Relationship Marketing, Electronic Marketing and Integrated Marketing Communications
These can entail the television, the radio, the Internet and other related disciplines. Since the electronic marketing discussion is centered on a wider spectrum than relationship marketing, its positives, as well as negatives, are immensely drawn so as to gain a fair enough understanding. Within electronic marketing, the Technology Acceptance Model ... Tags: Integrated Marketing Communications, Marketing
Pages: 7 (1750 words), Assignment
Preview Essay
Global Integrated marketing communications
The reasons could be aplenty but the most important thing here to understand is the fact that the message must remain synchronized and there are no double meanings or embedded messages beneath the new campaign brought forward by the product and/or service.Message consistency within an effective and efficient IMC campaign suggests that the brand team ... Tags: Integrated Marketing Communications
Pages: 12 (3000 words), Essay
Preview Essay
Integrated Marketing Communications Assignment 2
Advertising can be described as a non-personal strategy for mass communication offering great level of command for people responsible for design, manufacturing and delivering of advertising messages (Fill, 2006). This message is transmitted in a particular style and manner which best suits the customer as well as management’s requirements. Regular usage ... Tags: Integrated Marketing Communications
Pages: 9 (2250 words), Assignment
Preview Essay
Keelings Integrated Marketing Communications Plan
For the fruits with stem, consideration is taken into them, and most customers regularly check the condition of the stem to able to make a decision on whether to buy it. This provides a platform for knowledge that when all the consideration is taking into place. The customers are likely to be retained by Kelling business. This acts as the binder of ... Tags: Integrated Marketing Communications, Diary Entry
Pages: 5 (1250 words), Assignment
Preview Essay
An integrated marketing communications plan (IMC)
Further the communication objectives of the company are directed towards increasing the number of customers by 15% in the first year. The ultimate objective of the company communication is to increase our overall presence in social networking sites operating in the country and the globe at large.Previous research conducted on marketing to the youth ... Tags: Integrated Marketing Communications, Uncle Toms Cabin, College Campuses
Pages: 5 (1250 words), Essay
Preview Essay
Integrated Marketing Communications, the Marketing Objectives of Star Cruises
This level of understanding has brought forward the idea of Integrated Marketing Communications in which all the organization’s communication channels such as mass media, advertising, personal selling, sales promotion, public relations, direct marketing and packaging are integrated and coordinated together in order to substantially create unified ... Tags: Integrated Marketing Communications, Illustration Examples, Marketing
Pages: 9 (2250 words), Assignment
Preview Essay
PR and Integrated Marketing Communications Paper
In that perspective, marketing and corporate communications are the core persuasive elements a firm uses to connect with its markets by communicating ideas and seeking to impart particular perceptions of brands, products and services to customers or stakeholders (Schultz et al.Brand building as outlined by Aaker (2005) improves a brand’s equity directly ... Tags: Integrated Marketing Communications
Pages: 10 (2500 words), Assignment
Preview Essay
5 Questions Integrated Marketing Communications
Communications theory which suggests that it is not enough to listen to the customer, it is essential to understand the customer (Olorunniwo, Hsu & Udo). If the product uses some new technology demand is definite to be created (Ettlie & Subramaniam, 2004).Every step has to be integrated and creating a demand would require a stepwise process involving ... Tags: Integrated Marketing Communications
Pages: 6 (1500 words), Essay
Preview Essay
Developing an Integrated Marketing Communications strategy
The same message related to the quality of the product and service delivery hence forming a heterogeneous approach with homogenous message (Hutton, 2006; DeLozier, 2006).The team at John Lewis understand that marketing require appropriate advertising strategies to capture the target market. The segment has been evolving from the conventional strategies ... Tags: Integrated Marketing Communications, Keats to Autumn, Advertising Strategies
Pages: 18 (4500 words), Essay
Preview Essay
Masters Capstone - Integrated marketing communications
In 1962, when founder Danny Thomas opened the children’s hospital doors of St. Jude in Memphis, TN, it was not only another hospital, but also a centre that offered hope to the hopelessness. Jude provides hope and possible cure for Children and families that have a diagnosis of cancer or childhood disease. The philosophy of St. Judeleads to what is ... Tags: Integrated Marketing Communications, Jude the Obscure
Pages: 45 (11250 words), Essay
Preview Essay
J56 Critical Evaluation of Current Integrated Marketing Communications Practice
A healthy relation between an organization and its customers builds up a long lasting customer base, which has to be maintained by ensuring trust and good will of all the participants.Ford Motors Company has a wide scope of markets of its unique model of vehicles, which constitute different models that suit the needs of their market segment. They have ... Tags: Integrated Marketing Communications
Pages: 4 (1000 words), Essay
Preview Essay
Critical Evaluation of Current Integrated Marketing Communications Practice
The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considerably affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan ... Tags: Integrated Marketing Communications, Dean Moriarty
Pages: 13 (3250 words), Essay
Preview Essay
Benefits of e-communications in integrated marketing communications
Factors determining the price of a good are mainly the market share of the particular company, competition levels, the total cost of producing these goods and finally the perceived value of the goods by the customers.This refers to the sum total of all the communications a marketer undertakes for the purpose of ensuring that the word about availability ... Tags: Integrated Marketing Communications
Pages: 10 (2500 words), Essay
Preview Essay
(BTU) Critical Evaluation of Current Integrated Marketing Communications Practice
This study looks at the integrated marketing communication employed by the company to achieve the maximum impact and drive its sales forward. This is a company that has used IMC to a very high degree of success and has, therefore, seen success in driving sales and maintaining its market dominance.The term Integrated Marketing Communications (IMC), was ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
Integrated Marketing Communications Report
Communicating, and delivering values to the customers or clients and for managing customer relationships in ways that benefit the organization and its stakeholders.2 Communication is a transactional process between two or more parties whereby meaning is exchanged through the intentional use of symbols.3 So marketing Communication is an ever-changed ... Tags: Integrated Marketing Communications, Personal Strengths Example
Pages: 13 (3250 words), Essay
Preview Essay
Critical Evaluation of Current Integrated Marketing Communications Practice
However, the IMC practices have become one of the major tools for the company that has further helped in strengthening the overall strategy for the company and thereby supported in establishing a significant position in UK and US markets.The integrated marketing practices are being implemented by majority of the large automobile manufacturers because ... Tags: Integrated Marketing Communications, Ford Motor Company
Pages: 13 (3250 words), Essay
Preview Essay
CZ56 Critical Evaluation of Current Integrated Marketing Communications Practice
Understanding a target market is important for any business entity. Failing to properly comprehend a target market can put a huge dent on the prospects of any given company (Castells, 1996). During the pre-launch of the Fiat 500 car, the company did an analysis of the market and realized that most of the potential consumers were relatively young and ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
Discuss the ways that changing technology impacts on Integrated Marketing Communications
This is because of the fact that proper execution of the marketing activities result in increasing awareness of the customers about the quality of the products and services that further influence their buying behaviour in a positive manner. Furthermore, it has also been noted that growth and sustainability of any business is dependent on the reputation ... Tags: Integrated Marketing Communications, Marketing
Pages: 6 (1500 words), Essay
Preview Essay
Integrated Marketing Communications
Advertisers are able to use numerous features to enhance the appeal of the advertising, for example, some brands decide to use logical appeals that simply explain the “reason-why” its product outshines everything else in the market and attract the customer by functional reasoning (Miller, 2011). However, mass marketing is not useful for creating the ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Competitor
The most prominent of those strategies is approach.Integrated Marketing Communication is a terminology, which is used to define a holistic approach towards marketing communication. It ensures the corresponding usage of media as well as uniformity of messages. Both online and offline marketing channels are included in it. Examples of online marketing ... Tags: Integrated Marketing Communications, Apple Computer
Pages: 9 (2250 words), Essay
Preview Essay
Integrated Marketing Communications Management of Red Bull
The Red Bull’s North America market share for its energy drinks is as follows; Hansel Natural Corporation is Red Bull’s main competitor in the North America energy drinks market with 18% market share compared to 50% of the market share that Red Bull takes. It’s main brands is the Monster Energy and Lost energy drinks which adds up to the 18% market ... Tags: Integrated Marketing Communications, Red Pony, Red Convertible, Pit Bull, Bull Run
Pages: 8 (2000 words), Essay
Preview Essay
Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand
The next part of the report will be an analysis of the Smartphone market in UK including the key competitors, market trends and environment factors that have influence on the strategic decisions. The report will also discuss the strategies implemented by Apple including the target audience, brand positioning, media selection and communication mix management. ... Tags: Integrated Marketing Communications, The Chosen
Pages: 12 (3000 words), Essay
Preview Essay
PGBM56 Critical Evaluation of Current Integrated Marketing Communications Practice
Based on the extent of the key challenges faced, the discussion includes providing relevant recommendations by suggesting effective media tools that can enable the company successfully conduct its IMC practices in the competitive car market of the UK and Japan.According to the recent emerging scenario in the global business environment, developing marketing ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
Integrated Marketing Communications Report
Innovation has really been the path-way and concluding a product that the customers expect and want has been the key to this path way. There are many ways and means by which firms analyze and realize the products that the customers expect from them. Once these are developed and created, the uphill task comes in creating the awareness about the product, ... Tags: Integrated Marketing Communications
Pages: 14 (3500 words), Essay
Preview Essay
Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand
Marketing is the appropriate avenue through which businesses can gather market insights and develop strategies that will influence consumer decisions. A consumer is in a position where he has multiple options to choose from. In such a situation, the consumer will be easily swayed by businesses that apply marketing concepts effectively. The marketing ... Tags: Integrated Marketing Communications, The Chosen, Samsung
Pages: 11 (2750 words), Essay
Preview Essay
MG2048 Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand
Literature review will allow the report to be focused towards the previous theories, models and framework related with the topic. The report will review the UK smart phone market in detailed fashion. The report will analyze the Apple’s integrated marketing strategies in detailed and critical fashion. The report will follow a structured approach.According ... Tags: Integrated Marketing Communications, The Chosen
Pages: 11 (2750 words), Essay
Preview Essay
Comparative analysis of integrated marketing communications mix strategy for Retailers: Sainsburys vs. Your Chosen Competitor
Is destined to gather various tools which are implemented by the firm to ensure that the delivered message to the targeted audience is efficient and is creating preferred outcomes. Furthermore, it has been also viewed that the tools which are under the promotional activity will be lean to effectual only if they are merged rather than detached.The efficiency ... Tags: Integrated Marketing Communications, The Chosen, Perfume
Pages: 12 (3000 words), Coursework
Preview Essay
Critical Evaluation of Current Integrated Marketing Communications Practice
It is indeed true that Ford motor company is adopting the use of integrated marketing communication as a strategy of winning more customers and increasing their market presence and revenue in overall. According to the definitions of the discussed above, it is possible for a company to succeed in it by creating their strategy from the basis of their ... Tags: Integrated Marketing Communications
Pages: 13 (3250 words), Essay
Preview Essay
Developing a new Integrated Marketing Communications Plan for a defined segment market for Costa Coffee
The incentives adopted to achieve this approach work to enhance the current strategies in order to come up with strategies aimed at college students.It is, therefore, conclusive that the situations call for a strategic approach aimed at both marketing and communications. Bringing into the picture the fact that the target audiences are the most difficult ... Tags: Integrated Marketing Communications, Coffee, Attending College
Pages: 12 (3000 words), Essay
Preview Essay
Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand
The birth of IMC can be traced to the works of Caywood et al. (1991 cited in Duncan and Caywood, 1996). Ever since its discovery, the concept has been taken up by many researchers and the growth of the information technology has further fuelled its growth. It is believed that IMC can create a dynamic framework for interactive communication helping a ... Tags: Integrated Marketing Communications, The Chosen
Pages: 12 (3000 words), Essay
Preview Essay
Integrated Marketing Communications Report ( Iphone 5s )
IPhone 5s is featured with the different designs that included the different colors of the phone, aluminum based body with thinner and lighter weight than the other mobiles with a wider A6 system on chip, 64 bit architecture, fingerprint identity sensor, faster camera, LTE support, wide range of applications and updated version of iOS 7. iPhone 5s has ... Tags: Integrated Marketing Communications, Iphone
Pages: 28 (7000 words), Research Paper
Preview Essay
Discussing the benefits of e-communications in integrated marketing communications
Has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Integrated marketing communication therefore, becomes the most vital part of market strategy for all organizations to maintain a competitive ... Tags: Integrated Marketing Communications, Economics of Information
Pages: 10 (2500 words), Essay
Preview Essay
Integrated Marketing Communications Strategy
It must coordinate all the touch points of customers for ensuring clear brand messages. Provided with a marketing budget of $1million for 6 month period, different kind of promotion tool can be used according to the following allocation: Advertising $0.40 million, personal selling $0.20 million, public relation $ 0.18 million, direct marketing $0.10 ... Tags: Integrated Marketing Communications
Pages: 4 (1000 words), Assignment
Preview Essay
Analysis of the integrated marketing communications mix strategies of your chosen smartphone brand
In this saturated competitive environment where the features and benefits of a smartphone product can be imitated, the only legitimate asset a firm has is its brand (Nandan 2005). Hence, the quality, focus and content of a smartphone brand’s integrated marketing communications (IMC) are critical to gaining market share and building a loyal customer ... Tags: Integrated Marketing Communications, The Chosen
Pages: 11 (2750 words), Essay
Preview Essay
WE CAN HELP TO FIND AN ESSAYDidn't find an essay?

Please type your essay title, choose your document type, enter your email and we send you essay samples

Contact Us